An effectively designed landing page can help you to capture potential leads easily and increase your business profits. In the world of internet marketing, the landing page can be defined as the first introduction of your website. It is the space where the online users can sign in to the newsletter and give out their details. You may be thinking that there is no need to create a landing page when you have a website, however, it can be defined as the entry point to your website.
This
post deals with top 8 effective landing page designing tips that
would help you to grab your visitors' attention who will easily
convert into potential leads. So if you are planning to design a
landing page in WordPress platform do not start the designing process
till you have completely read this post.
Get
Straight To The Point
Online
visitors' access multiple sites together and if your website is not
able to attract their attention, they will move on to your
competitor's site. The same principle is applicable to the landing
page, therefore, while designing the landing page make sure that you
get straight to the point. Online visitors avoid reading the entire
page and generally scan the page for the information. So ensure that
they get what they are looking for.
People
have come to your landing page looking for an answer, so make sure
that you address their problem clearly. Use clear and well-written
headings, sub-headings and bullet points to explain your services. A
company offering WordPress designing services can help you to design
an amazing landing page.
Place
The Logo Correctly
The
logo is the first thing that defines your business, therefore it must
be correctly placed. If the customers are required to download your
content, remember to place your logo on the pages. In this manner,
you will make it easy for the customers to know where they are.
This
is important in a situation when the customers do not know much about
your business. By placing the company's logo, you will help them to
trust your services easily. After you have decided on the position of
your logo, remember to maintain consistency throughout different web
pages.
Use
Different Colors
Contrasting
colors often help in attracting customers' attention. While designing
a landing page, make sure to make the call to action pop up. You want
the visitors to fill out the form, therefore, make sure that they are
able to locate the CTA button easily. Use different colors to attract
your customer's attention where you really want them to focus.
For
example; you can choose a light blue color for the background and
bright pink for the call to action. In this manner, your customers
would be able to find out the “Contact Us” or “Get A Free
Quote” button easily.
Avoid
Visual Clutter
While
you may plan to design a landing page with extravagant visuals, it is
always better to avoid such thoughts. WordPress development experts
conducted various tests and it has been repeatedly shown that
including too many images will not help in increasing conversions.
Rather over-the-board images will distract the visitors, who may
leave the website without clicking on the call to action button.
You
may be tempted to include different graphics on your landing page,
but you must remember that it will increase the loading time of the
website. So make sure that you keep the things simple while designing
a landing page in WordPress to attract visitors.
Aping
the Competitors
Who
said you cannot leave your competitors behind. Take a look at what
and how they are designing their landing page to get an idea. While
you can use their designing ideas, remember to make your WordPress
landing page unique.
Being
in the same industry can increase the competition, therefore, make
sure you focus on your services and do not blindly follow their
design. You can use an interactive design or mimic their layout, but
add some innovative elements so that it do not look like a carbon
copy of their page.
Add
Social Proof
With
the increasing use of different social networking sites, professional
WordPress theme customization designers recommend entrepreneurs to
add some social proof to the landing page design. This increases your
business credibility and helps you to grow your conversions.
In
addition, you can also choose a particular social media platform such
as twitter and embed tweets from the users who have left a positive
comment about your services. You can also give out a figure about how
many people have downloaded your ebook or something similar because
this is also counted as social proof!!
The
Power Of Formatting
You
can easily convert a dull looking landing page into an amazing one
with the help of different formats. Formatting is probably the best
trick to craft a good-looking and attention-grabbing landing page in
WordPress. Clearly defined heading and sub-headings along with
highlighted offers and discounts can offer an amazing user experience
to the visitors.
Instead
of long paragraphs, use short and concise bullet points. Make the
copy more readable and interesting by including different elements.
You can even use multiple colors to differentiate the segments.
Be
Consistent
While
designing a landing page in WordPress, make sure that you update it
regularly but after a given time period. Updating the page frequently
can have a negative impact on your visitors. Frequent updates on the
landing page can make it difficult for the visitors to navigate
through the page and if no updates are made, it will make the page
look dull. So make sure you know when to update the landing page.
WordPress,
the world's number 1 CMS gives you an opportunity to make all the
required changes conveniently without much technical knowledge. You
can use WordPress to design a website, power a blog or set up a
landing page. You can also choose one of the best WordPress development companies to design a high-converting landing page for
your business. With WordPress, you can opt for different themes and
plugins to make your landing page look more attractive. So what are
you waiting for? Design a landing page today and increase your
business conversions easily.
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