Top 8 Effective Landing Page Designing Tips in WordPress Platform

An effectively designed landing page can help you to capture potential leads easily and increase your business profits. In the world of internet marketing, the landing page can be defined as the first introduction of your website. It is the space where the online users can sign in to the newsletter and give out their details. You may be thinking that there is no need to create a landing page when you have a website, however, it can be defined as the entry point to your website.

This post deals with top 8 effective landing page designing tips that would help you to grab your visitors' attention who will easily convert into potential leads. So if you are planning to design a landing page in WordPress platform do not start the designing process till you have completely read this post.

Get Straight To The Point

Online visitors' access multiple sites together and if your website is not able to attract their attention, they will move on to your competitor's site. The same principle is applicable to the landing page, therefore, while designing the landing page make sure that you get straight to the point. Online visitors avoid reading the entire page and generally scan the page for the information. So ensure that they get what they are looking for.

People have come to your landing page looking for an answer, so make sure that you address their problem clearly. Use clear and well-written headings, sub-headings and bullet points to explain your services. A company offering WordPress designing services can help you to design an amazing landing page.

Place The Logo Correctly

The logo is the first thing that defines your business, therefore it must be correctly placed. If the customers are required to download your content, remember to place your logo on the pages. In this manner, you will make it easy for the customers to know where they are.

This is important in a situation when the customers do not know much about your business. By placing the company's logo, you will help them to trust your services easily. After you have decided on the position of your logo, remember to maintain consistency throughout different web pages.

Use Different Colors

Contrasting colors often help in attracting customers' attention. While designing a landing page, make sure to make the call to action pop up. You want the visitors to fill out the form, therefore, make sure that they are able to locate the CTA button easily. Use different colors to attract your customer's attention where you really want them to focus.

For example; you can choose a light blue color for the background and bright pink for the call to action. In this manner, your customers would be able to find out the “Contact Us” or “Get A Free Quote” button easily.

Avoid Visual Clutter

While you may plan to design a landing page with extravagant visuals, it is always better to avoid such thoughts. WordPress development experts conducted various tests and it has been repeatedly shown that including too many images will not help in increasing conversions. Rather over-the-board images will distract the visitors, who may leave the website without clicking on the call to action button.

You may be tempted to include different graphics on your landing page, but you must remember that it will increase the loading time of the website. So make sure that you keep the things simple while designing a landing page in WordPress to attract visitors.

Aping the Competitors

Who said you cannot leave your competitors behind. Take a look at what and how they are designing their landing page to get an idea. While you can use their designing ideas, remember to make your WordPress landing page unique.

Being in the same industry can increase the competition, therefore, make sure you focus on your services and do not blindly follow their design. You can use an interactive design or mimic their layout, but add some innovative elements so that it do not look like a carbon copy of their page.

Add Social Proof

With the increasing use of different social networking sites, professional WordPress theme customization designers recommend entrepreneurs to add some social proof to the landing page design. This increases your business credibility and helps you to grow your conversions.

In addition, you can also choose a particular social media platform such as twitter and embed tweets from the users who have left a positive comment about your services. You can also give out a figure about how many people have downloaded your ebook or something similar because this is also counted as social proof!!

The Power Of Formatting

You can easily convert a dull looking landing page into an amazing one with the help of different formats. Formatting is probably the best trick to craft a good-looking and attention-grabbing landing page in WordPress. Clearly defined heading and sub-headings along with highlighted offers and discounts can offer an amazing user experience to the visitors.

Instead of long paragraphs, use short and concise bullet points. Make the copy more readable and interesting by including different elements. You can even use multiple colors to differentiate the segments.

Be Consistent

While designing a landing page in WordPress, make sure that you update it regularly but after a given time period. Updating the page frequently can have a negative impact on your visitors. Frequent updates on the landing page can make it difficult for the visitors to navigate through the page and if no updates are made, it will make the page look dull. So make sure you know when to update the landing page.

WordPress, the world's number 1 CMS gives you an opportunity to make all the required changes conveniently without much technical knowledge. You can use WordPress to design a website, power a blog or set up a landing page. You can also choose one of the best WordPress development companies to design a high-converting landing page for your business. With WordPress, you can opt for different themes and plugins to make your landing page look more attractive. So what are you waiting for? Design a landing page today and increase your business conversions easily. 

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