How To Increase The Performance Of WordPress Website ?

WordPress is a great platform that help entrepreneurs to set up a website or a blog easily. However, your WordPress website can at times become very slow, which can have a negative impact on your conversions. While slow and steady definitely wins the race, this is not the case with your website. A slow website can turn off your visitors in turn making you lose your potential clients. So if you feel that your WordPress business website is also becoming slow, it is always better to take the right precautions.

Importance Of The Website Loading Speed

First impression matters a lot and when it comes to making a favorable impression on your prospective customers, loading speed of the website plays an important role. When an online user visits your website, the first thing that he will notice is the speed of the website.

Generally a visitor stays on a page for about 3 to 4 seconds before moving on to some other website. If your website is not able to load properly during that time, the visitors will definitely move on. Even if you have a well-designed website equipped with attractive content, it will fail to attract visitors' attention. Moreover, if your website loads slowly, it will be ranked lower in the Google search result.

This post lists put different ways to increase the performance of your WordPress website. So make sure to include these tips while carrying out WordPress optimization to increase the performance of your business website.

Start From The Basics

If you want to increase the performance of the site, the most important thing would be to start with the basics. Starting with the basic would include:

• Plugins

Remember to keep the number of plugins low. A website that is equipped with a large number of plugins has high loading speed and this is something that you do not want. So make a careful choice of the plugins and make sure that you use only those plugins that are most essential.

• Spam Comments

Another factor that can decrease the speed of your website is the presence of spam comment in your database. So make sure that you regularly delete the spam comments to optimize your WordPress website.

• Post Revisions

Copies of old revisions can also make the database heavy further having a negative effect on the speed of your website. To delete all the old revisions, you can install a WordPress plugin and increase the speed of your website.

Choose A Good Host

While you may think that investing in a shared hosting provider is a good choice, think again. It may seem to be the best bargain deal, however, choosing a shared host come with its share of downsides. A site hosted on shared host have incredible slow speed and cannot handle heavy traffic flow.

So if you have started your website on a shared host, try to upgrade it as soon as possible. You can choose the WP Engine managed WordPress hosting to avoid your website from having downtime. By upgrading your web host, you will be glad that you did.

Carefully Choose A Theme

Now that you have worked with the web host and plugins, the next important step is to choose a theme wisely. Instead of choosing a theme, start with a solid framework for added benefits to your website.

After selecting a framework, see how frequently it is updated, what are the security measures and what kind of designs will you get. To increase the performance of your website, you must be able to add a custom meta description to the articles or blogs.

Optimize The Database

The database is the place where everything about the WordPress site is saved, however, it differs from the plugins, themes, physical files or uploads on the server. The database is used by WordPress to store comments, posts, pages, plugin information, and settings.

Every time the web page is loaded, it gets the information from the database and if it is stuffed with unnecessary information, the website will take a long time to load. Therefore, if you have a large website, it is important to optimize the database regularly.

Optimize The Images

Do you know what type of images can be used on the website and where will they fit appropriately? Optimizing the images is also important to increase the performance of your website. Use the images in a proper format and make sure that they are not heavy. Optimized images will increase your websites speed and make it load fast.

You can also add lazyload to the images to give an interesting look to the website. This process will decrease the loading speed of the website and save the bandwidth also. To do this automatically, jQuery Image Lazy Load plugin should be installed.

Replace PHP with static HTML

Whenever possible, you can replace PHP with static HTML to cut down your loading time. By removing unnecessary PHP executions, CPU processing time and database queries can be saved. So replace the original PHP code with the processed codes and you are good to go.

Split Comments Into Different Pages

Every website has a set of articles or blogs that have gone viral. These are the articles that were able to generate tons of comments from the users and thus they consume a lot of server resources.

If your blog is popular and you are getting great reviews and people have started a discussion about it, it is advices that you paginate the comments to save on server resources and to make your website load faster.

Stay Updated

The first and foremost step of WordPress customization is to remain updated. Staying updated with the latest version of WordPress is important to maximize the performance of your website. If you do not stay in sync with the recent updates released by WordPress, you are potentially putting your business website in security risks.

These were some of the tricks that will help you to increase the performance of your WordPress website, convert the visitors into potential customers and to amplify the business profits. So the next time you feel that your website has a low loading speed or is not working perfectly, use these tricks to increase its performance.